Creative Head Rajavardan Leads Unique Kamal Sridevi Photoshoot Campaign
(Category: 🎬 Cinema News)
In today’s competitive cinematic landscape, capturing the audience’s attention requires more than routine publicity. The team behind Kamal Sridevi is proving this with bold, creative promotional moves that are setting them apart.
After generating early buzz with a striking concept poster and a traditional puja at Bande Mahakali Temple to mark the shoot’s beginning, the film’s promotions have now gone viral with a street‑style themed photoshoot — directly inspired by its characters and storyline.
Lead actor Sachin Chaluvarya Swamy, actresses Sangeetha Bhat and Akshata Bopayya stepped out into the bustling KR Market, fully costumed as their on‑screen personas. The trio posed amidst flower stalls, bangle shops, and fruit vendors, creating candid moments that reflect the film’s raw, earthy vibe.
In a series of vibrant setups, the team showered flowers from the KR Market building, posed with transwomen on Kote Beedi, sought blessings from local priests, and even filmed sequences aboard a public bus at the city bus stand. This immersive campaign has been beautifully captured by celebrity photographer Kevin Sherwin Mascarenhas, infusing authenticity and energy into every frame.
Produced by BK Dhanalakshmi under Swarnambika Pictures, with Rajavardan (Barnswallow Company) as co‑producer and Creative Head, Kamal Sridevi stars Sachin Chaluvarya Swamy and is directed by V.A. Sunil Kumar. The ensemble also includes Kishore, Ramesh Indira, and Sangeetha Bhat.
Rajavardan’s creative leadership is evident once again, shaping the film’s public image with unique visual strategies that connect directly with the audience.
🎙️ Key Quotes from the Team
Sachin Chaluvarya Swamy:
“This was our Creative Head Rajavardan’s idea. The shoot is deeply linked to the theme of Kamal Sridevi. When people see these pictures, they’ll get a hint of the roles played by Sangeetha, Akshata, and myself.”
Sangeetha Bhat:
“Wondering what my role is in Kamal Sridevi? This shoot gives a clue! It was Rajavardan’s concept. He’s got a director inside him who deserves to come out soon. Shooting in the middle of the market, with live public reactions, was a heartwarming experience.”
Rajavardan:
“Today, you have to hit the streets and get your hands dirty for promotion. Only then does the content feel authentic to the audience. That’s what this shoot was all about — creating organic buzz.”
V.A. Sunil Kumar (Director):
“I’ve shot here before with Suri Sir for Jackie and Anna Bond. When we came to this location for Kamal Sridevi, I instantly knew we had to do something unique. There’s a clear link between the location, the film, and this photoshoot — you’ll understand once you watch the film.”
