The Ranveer Singh Dhurandhar boycott movement is gaining momentum on social media following the actor’s controversial mimicry of a sacred ‘daiva’ from the Kannada blockbuster Kantara at IFFI 2025. His act, where he referred to the deity as a “female ghost,” has been labeled culturally insensitive, sparking outrage and direct calls to avoid his upcoming film.
This raises a critical question: will the Ranveer Singh Dhurandhar boycott actually impact the box office, or has the controversy merely generated massive, albeit negative, publicity? While the offended segment of the audience, particularly in South India, may follow through on the Ranveer Singh Dhurandhar boycott, the broader national audience is diverse. For many, the heightened awareness could translate into curiosity, potentially offsetting the boycott’s effect.
The true impact of the Ranveer Singh Dhurandhar boycott will ultimately depend on the film’s own merits, Ranveer’s subsequent public response, and the promotional strategy moving forward. While a tangible dip in certain regions is possible, the final verdict rests with the larger audience’s ability to separate the artist’s off-screen controversy from the on-screen product.